Goodwill Shopper Survey
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Welcome to Goodwill Industries of Central Virginia
Our business is changing lives. (Serving the Central Virginia & Hampton Roads communities)
 
Thank you for shopping at Goodwill, where our business is changing lives. Your feedback is important to us and
helps Goodwill better serve our customers. This survey should take about three to five minutes to complete.
Thank you in advance for your time.

For the following questions, please select the answer that best describes how you feel about your most recent visit to Goodwill.
How did you feel about the store?
1.0- Select Store
  Very Satisfied Satisfied Unsure or Undecided Dissatisfied Very Dissatisfied
1.1- Appearance and cleanliness
1.2- Convenience of store's location
1.3- Hours of operation
1.4- Layout of store departments
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How did you feel about the service you received in the store?
  Very Satisfied Satisfied Unsure or Undecided Dissatisfied Very Dissatisfied
2.1- 
Rate your overall checkout experience
Yes No
2.2- 
Were you greeted when you entered the store?
     
2.3- 
Was Goodwill's mission, to help people with disabilities or other barriers find jobs and improve their lives, advertised in the store?
     
2.4- 
Did you find the store associates to be knowledgeable/helpful?
     
2.5- 
Were our store associates friendly?
     
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How did you feel about the merchandise in the store?
  Very Satisfied Satisfied Unsure or Undecided Dissatisfied Very Dissatisfied
3.1- Quality of merchandise
3.2- Variety of merchandise
3.3- Display of merchandise
3.4- Visibility of price tags
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Of the above items, which are important to you when deciding to shop at Goodwill?
4.1-
 
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How often do you shop at Goodwill?
5.1-
 
 
 
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How far do you travel to shop at a Goodwill store?
6.1-
 
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If Goodwill could add one more feature or service to its retail stores, it should be:
7.1-
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Please tell us about your shopping experience.
    Very Good Good Unsure or Undecided Poor Very Poor
 8.1- 
Overall how would you rate your most recent shopping experience at Goodwill?
 
Much Better Better Unsure or Undecided Worse Much Worse
 8.2- 
Compared to shopping at other retail stores, how would you rate your most recent shopping experience at Goodwill?
 
Yes No
 8.3- 
Would you recommend shopping at Goodwill to a friend?
   
Yes No
 8.4- 
Would you shop at Goodwill again?
       
 8.5- 
If you were unable to find what you wanted at Goodwill, what other stores might you try?
 
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When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?
9.1-
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Which of the following is important when deciding to shop at Goodwill (select top 3 choices)
10.1-
 
 
 
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How often do you donate goods to Goodwill?
11.1-
 
 
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How did you find out about this store?
12.1-
 
 
  E-mail Website
  Direct mail    
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Please use this space for any additional comments you may have:

characters left
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Online Survey Software by Barry Girsh
[Rev. 1, Updated 5/23/2008]